Ice Cream Fall/Winter 2010 Lookbook

As promised earlier on in the week here are the images from the Ice Cream fall/winter 2010 lookbook, one that is quite a contrast in style from the new Billionaire Boys Club designs. Over the past 10 seasons Ice Cream has been known to be the more playful, forthcoming and experimental line in terms of colour and graphic designs, as well as creating products which fit under the description of casual/streetwear. This new 11th season line is no different, with your usual relaxed fits accompanied by bright stand-out colours and well designed graphics.

Hoodie's, crewnecks, flannel shirts, t-shirts, IC denim, flat peak caps and the great IC trainers are once again the order of the day in this wonderful line. Surprisingly, the new IC trainers turn out to be one of the highlights of the line, with the simple models and bright colours. The Converse styled trainers also have the cool feature of the Ice Cream dripping over the rubber outer sole. As per usual the hoodie and crewneck designs are excellent, with a nice relaxed fit combined with the quality of colour and graphic design combinations. The material the clothing is also fantastic, thick 100% cotton that will give you many years of wear without fading or loosing any great quality. I'm also a huge admirer of this IC line's flannel shirts, with both great quality materials used and a pleasing aesthetic design. The thick cotton model has a cool checked design with sensible and complementary use of colours (black and white, red and navy) featuring a little ice cream cone and and ice cream man on a skateboard respectively. These along with the crewnecks are items which would be well worth investing in for future years.

You can check the full lookbook out in the pictures below. These items will hit BBC flagship stores as well as specialist department and independent stores in September/October. The best places in the UK to find the items will most likely be Harvey Nichols, Selfridges and Dogfish. Enjoy the preview images of the collection below.

Ice Cream Fall/Winter 2010 Lookbook Preview: