This beginning of this week has seen the release of the fall/winter 2010 lookbook from the Billionaire Boys Club and Ice Cream lines. I'm going to provide images form the Billionaire Boys Club line today, and then follow up with the new Ice Cream releases in the next couple of days. This is the 11th line designed by BBC, and after looking through the images provided by the lookbook it is without doubt one of it's best lines to date. The brand seems to be evolving from line to line, with a more reserved and toned down feel to this line than we have seen in the past.
The fall/winter line features a number of different styles of clothing, with varsity jackets, knits, blazers, crewnecks, denim, trousers as well as shorts and new styles of trainers. The crewnecks/hoodies are once again well designed, featuring the classic BBC logo against bright colours on a well fitted design. One feature I was really impressed by is the new shirt designs, something which the brand now seems to have become accomplished in designing in the past couple of years. Particularly the denim shirts caught my eye, with a smart buttoned look combined with a slim fit to create some really cool pieces. I believe the selection and design of denim jeans has decidedly improved over the past few seasons, finding a better fit in this line. Past lines have seen a baggier styles which come in awkward sizes, but this line seems to present a perfect denim which is a unique fit, one that almost falls between the straight and skinny cut lines. Once again the jeans have the astronaut helmets and dollar signs on the back-pockets, a signature design of BBC denim.
You can check the full lookbook out in the pictures below. These items will hit BBC flagship stores as well as specialist department and independent stores in September/October. The best places in the UK to find the items will most likely be Harvey Nichols, Selfridges and Dogfish. I will be posting on the brilliant Ice Cream fall/winter collection over the next couple of days. Enjoy the preview of the new collection below.
Billionaire Boys Club Fall/Winter 2010 Lookbook Preview: