Humor is a relatively new and up coming Danish brand of menswear clothing. The brand has been generated from a number of different influences, most notably the metropolitan underground music scene and DJ cultures in New York, Berlin and Tokyo, as well as by colours from advertising posters in the 1980's and graphic designs on tracksuits from the early 1970's.
Humor produces streetwear clothing for men that encompasses funk, off-beat samplings of colours and patterns, giving a really unique and distinctive identity to the brands clothing. I particularly like the styles of the jackets and t-shirts, with the bright colouring and individual graphics creating a very individual style.
Below are pictures from Humor's lookbook of the spring/summer 2010 collection. There are some interesting designs in this season's collection, with the knitwear and sweatshirts standing out as the highlight of the line for me. For more information on Humor visit the website at http://www.humorclothing.com/, and if you wish to purchase any of the items on display below, I would recommend heading to department stores in London such as Selfridges, and independent stores that may stock the items as there is no Humor flagship store in the UK at present. On a final note, Urban Outfitters have started to stock a few of Humor's items, and these can be found online at http://www.urbanoutfitters.co.uk/Shop-By-Brand/Hum+oumlr/icat/menshumor&bklist=icat,5,shop,mens,mensbrands,menshumor, and also in Urban Outfitters stores later on in the year.
Humor SS10 Collection