Saturday, 17 April 2010

Lazy Oaf

Whilst exploring in London a few weeks back, I came across a new store along Carnaby Street. The store was Lazy Oaf. I recognised the name and styles of clothing but didn't know too much detail about them, only knowing that they had had a smaller store around the corner hidden in Fouberts Place. I was impressed the first time I went into the store in Fouberts Place a couple of years, back, but the brand seems to be developing nicely with some awesome designs in what is now a larger store, a sign of the brands growing reputation.

Originally created by Gemma Shiel in 2001, the brand is known for its bright graphic t-shirts, reversible sweatshirts and accessories. The clothing is still designed in house by Gemma today, but there is also a team of artists in Shoreditch, which have been recruited as the brand looks to expand with its ever growing reputation and increasing demand. Below are pictures from the range of clothing available from the brand at the minute, and you can find these items available online at, from the flagship store in London (Carnaby Street), and also from Selfridges on Oxford Street in London which stocks the label.

Wolf Moon
Thumbs Up
Special Sweatshirt
Spaced Out
Something Appears To Have Changed
Round Face Yellow
Round Face Pink
Rosy Bear Sweatshirt
Rad Sweatshirt
Knock Knock
I Read Books
Gummy Eyeballs
Flat Top
Don't Be Squared
Crazy Seal
Colour Block
Cityscape Grey Sweatshirt
Cityscape Blue Sweatshirt
Burger Sweatshirt
Beatbox Boy

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